The Comprehensive Guide to Sustainable Products
It is not always easy to know what a sustainable product is and the definitions can be different depending on the perspectives and beliefs of the person or organisation looking at it.
You can use the following characteristics as a guide, because sustainable products have at least one of these characteristics:
Animal welfare

Animal welfare means that fewer animals occupy a given space which means there is less need for antibiotics and medicines whose residues can end up in food. This has a positive impact on the health of consumers. At the same time, it raises awareness among employees and affects how they treat animals.
As sentient creatures (capable of feeling fear, pain, pleasure and happiness) an animal’s welfare refers to its physical health, mental wellbeing and its ability to live and behave naturally. Animals shouldn’t be subject to suffering and poor welfare. They should be given the “five freedoms” which means they have freedom from hunger and thirst, discomfort, pain, injury or disease, fear & distress and have the freedom to express normal behaviour.
Ethically traded

Ethically traded products are manufactured and sold under fair conditions. This means better living and working standards of producers; they are paid fairly, not forced to work and child labour is prevented. The community around the producers is also supported. Ethically traded products have to, at a minimum, comply with the eight conventions agreed by the International Labour Organisation. The producers will also be checked regularly to make sure they continue to comply.
Food that contributes to biodiversity
Biodiversity is the combination of different kinds of animal and plant life on earth and in different areas such as rainforests, grasslands, and deserts. It includes tiny organisms like insects, worms, fungi, and micro-organisms that work together to keep our soil and water healthy. When nature is biodiverse, we benefit from its food, medical discoveries and what we refer to as ecosystem services such as cleaning water and providing oxygen.
Foods that contribute to biodiversity help to maintain this richness in species by reducing the negative impacts on those ecosystems. These negative impacts can be caused for example by using pesticides without proper controls. Alternative foods such as for example ancient grains, rare animal breeds, and heirloom vegetables are good ways to encourage biodiversity. Schemes that guarantee an origin and way of production, such as the Label Terroir or the PDO (protected designation of origins) are also great ways to support unique varieties of foods.

Food with minimal carbon footprint

Food products with a minimal carbon footprint emit a minimum of carbon dioxide and other greenhouse gases, like methane, into the earth’s atmosphere during all stages of that food’s production, for example, a local tree fruit. Each gas has a carbon equivalent, and this is what calculations are based on. When meat and dairy are produced sustainably, they do emit carbon (via methane) but it is captured back into the environment via the natural carbon cycle.
Food with minimal water footprint

Food products with a minimal water footprint consume and/or pollute a minimum of freshwater resources during all processing stages of that food’s production.
Local and Regional Products
There is no global agreement on what makes a product local. However, the way to define a local or regional product is how close it is to your business. Local means the food is from a nearby location. Regional means the food is from a specific region - usually something that is defined by the country, for example a district, province or region. It is important that you have a clear definition of this aspect for yourselves and that you make it transparent to your customers.
There are two additional factors that can also be included: Proximity means the main and/or value-giving production is in a region (or x km around your business) OR the main and/or value giving ingredient is 100% from a region (or from x km around your business). Referring to a type of producer or product means products are transparent and traceable (what’s in them and where they are from), they are produced in a traditional way or based on a traditional recipe and therefore a rediscovery of old varieties. The producer is a small holder (SME, Small to Medium Enterprise) and supports local/regional infrastructure and economy.
No waste
Food waste can be avoided if production resources are used efficiently and everything that is fit for human consumption is used. For example, fruit and vegetables that are not visually perfect can still be used in different ways for example a sauce or stew. Using each part of an animal (nose-to-tail) prevents uncommon parts going to waste.

Nutritious food

Nutritious food contains substances your body needs to stay healthy. These substances are proteins (the building blocks for muscles), fat (for nerve function, skin health and essential metabolism), carbohydrates (for energy) and a whole array of smaller elements like minerals and vitamins that are needed for the proper functioning of our body’s processes. The kind of nutrition our body needs changes over time, and depends on our gender, physical activity and overall health.
Organic
Organic means working with nature to produce food. Farming organically means higher levels of animal welfare, not using medicines unless necessary, fewer pesticides, more natural fertilisers, no genetically modified breeds, and managing the land in a way it doesn’t impact the surrounding environment. Organic products don’t contain artificial colours and preservatives.
Organic products in Europe are produced under strict requirements, such as no genetically modified organisms (GMOs), no ionising radiation, a limited use of artificial fertilisers, herbicides and pesticides, prohibited use of hormones and restricted use of antibiotics only when they are necessary for animal health. These rules are there to maintain soil fertility and the health of plants and animals.
Because of this, organic producers farm differently, e.g., they rotate crops (a different crop per season, per field, to refresh the soil), cultivate nitrogen-fixing plants and other green manure crops to restore the fertility of the soil. Don´t use mineral nitrogen fertilisers, and encourage natural routes of pest control, for example, using resistant varieties, breeds and other techniques . Some insects that can help for natural pest control are ladybugs, ground beetles, hoverflies and more. Respect the natural immunological defence of animals and don’t use overstocking in order to maintain animal health.

Packaging with less environmental impact
Packaging protects food, ensures food safety and improves shelf life. But when used unnecessarily and disposed of in the wrong way, packaging can cause harm to the environment. In gastronomy, single-use packaging has up until now been almost indispensable, and it is mostly made of plastic. Packaging that has less environmental impact means that it does not create waste and the resources that were needed to produce it are not discarded. The three Rs are a way to explain the concept:

Reduce
The amount of packaging is right for what it needs to do, without unnecessary parts, weight or thickness. Packaging doesn´t contain substances of concern for example Polyvinyl chloride (PVC), Polyvinylidene chloride (PVDC) and Bisphenol A (BPA). It does not use expanded polystyrene (EPS) unless there is no alternative.
Recycle
The material used can be recycled, for example, glass, paper or certain types of plastic, for example, PP, PE and PET. The different parts can be separated for recycling, for example, plastic inside a cardboard sleeve or a paperboard around a yoghurt cup. The packaging contains recycled material wherever possible, for example, water and beverages in recycled PET, detergent in recycled HDPE or PET. And all packaging should be collected and reused, for example, plastic crates to transport products or refillable bottles in glass, HDPE, and PET.
Renew
The material comes from renewable resources, for example, bio-based plastics made from sugar cane or starch) and wood/paper fibre from managed forests.
Products that do not cause deforestation
Products that do not cause deforestation do not destroy natural forests. Deforestation is mainly driven by the production of soy, palm oil, cattle, paper, and wood. Soy is mainly used as animal feed for meat, poultry, and also for fish production. Palm oil is a common and highly effective cooking oil, and is a part of many pre-made food products and can also be found in cosmetics, detergents and soaps.

Responsibly sourced fish and seafood

According to the MSC (Marine Stewardship Council), sustainable fishing means leaving enough fish in the ocean, respecting habitats, and ensuring people who depend on fishing can maintain their livelihoods.
Many different fishing methods are used around the world, and they frequently cause damage to the ecosystems of our seas, rivers, and rural areas. For example, the use of nets that destroy the seabed cause tremendous damage to coral reefs. By-catch is fish or marine life that is caught unintentionally in nets while fishermen are trying to catch other types of fish. The high level of by-catch is a significant cause of overfishing. A large amount of by-catch is not used for consumption and is generally thrown back into the sea by fishermen as injured or dead discards.
Sustainable fish can be caught in the wild or harvested on farms (aquaculture). When caught in the wild, it is important that endangered species are not captured, fish are not caught in over-fished regions, and the fishing methods don’t cause damage to the environment. Fish farmed using aquaculture is the most important source of fish after traditional fishing. Fish that is farmed sustainably is less prone to contamination from chemicals found in polluted waters due to the way the environment is managed. The fish is also free of harmful antibiotic and medicine residues.
Seasonal Products

People love seasonal products. Sweet, juicy strawberries, delicate asparagus or a new season lamb – depending on where we live, we have different experiences of seasonality. According to the OECD, seasonal products are those that are either not available on the market during certain seasons or periods of the year or are available through the year but with regular fluctuations in their quantities and prices that are linked to the season or time of the year.












