As part of the European Green Deal, the Empowering Consumers Directive (EmpCo Directive) has been in effect since September 27, 2026. The directive aims to protect consumers from misleading environmental claims (“greenwashing”) and to promote informed purchasing decisions.

The regulations are primarily aimed at communication with end consumers (B2C). However, they may also be relevant to businesses if environmental or sustainability claims are visible to consumers.

For restaurants, this could apply to the following:

• Menus and product descriptions
• Websites and social media channels
• Advertising materials
• Sustainability and quality labels

The Packaging and Packaging Waste Regulation (PPWR) entered into force on February 11, 2025, and has been in effect since August 12, 2026. It is also part of the European Green Deal. The goal of the regulation is to reduce packaging waste, promote the circular economy, and minimize the environmental impact of packaging throughout its entire life cycle.

The regulations apply to manufacturers, importers, distributors, and users of packaging. They address, among other things, the design, labeling, reusability, recyclability, and disposal of packaging, as well as the avoidance of unnecessary packaging.

For food service establishments, the following areas may be particularly relevant:

• Reusable and refillable solutions for takeout food and beverages
• Takeout and service packaging
• Avoiding unnecessary packaging
• Use of recyclable packaging
• Collaboration with suppliers to reduce packaging waste
  The requirements will be implemented in phases. Therefore, it is advisable to regularly monitor regulatory developments and evaluate packaging solutions early on.